Community in a Lonely World
People are starving for connection. Global gyms are isolating (headphones on). CrossFit is tribal. You suffer together. That bond is addictive.
Functional Fitness
The 'bodybuilder' look is out. The 'hybrid athlete' is in. People want to be able to run *and* lift. CrossFit (when done safely) builds a versatile engine.
The Rebrand
They've moved away from the 'puke clown' marketing and towards longevity and health. Better coaching, scaling options, and less ego.
Give it a Shot
Just don't do the kipping pullups until you can do strict ones. Please.
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